I was contacted by Hoxworth Blood Center here in Cincinnati last week (@hoxworthUC). Like thousands of others, I give blood. This time, they called to ask if I would donate white blood cells. I had never had that experience, but they told me I was a ‘match’. As it was a three hour procedure, I was a little hesitant. They offered Sunday morning, so I agreed. I grabbed my copy of “Real Time Marketing & PR” by David Meerman Scott (@dmscott) and headed downtown.
This is not a ‘hey, how about me’ message. This is about what I heard when I got to Hoxworth this morning, and how I felt. When the procedure was nearly complete, I asked Rick and Julie (who had come in specifically for me), about ‘being a match’. Julie said, “We’ve had a run on white blood cells for Children’s Hospital. The cancer treatments leave the children susceptable to all sorts of infections. You were a match for one of those children.” Then, while holding the bag that I had just filled, she said. “A child will have these cells by dinner time tonight.”
Think about it. Take 3 hours and possibly save a child’s life? Do it!
Real Time Rick 
Now that’s real time. In more ways than one!